Global marketing management. (©2014)
- Record Type:
- Book
- Title:
- Global marketing management. (©2014)
- Main Title:
- Global marketing management
- Further Information:
- Note: Warren J. Keegan ; with Elyse Arnow Brill ; international editions contributions by Sandeep Puri.
- Other Names:
- Keegan, Warren J
Brill, Elyse Arno
Sangeeta Puri - Edition:
- 8th ed., International ed
- Publisher Details:
- Harlow : Pearson Education
- Publication Date:
- 2014
- Copyright Date:
- 2014
- Extent:
- 1 online resource (479 pages), illustrations
- Subjects:
- 658.84
Export marketing -- Management
Export marketing -- Management
Electronic books - Languages:
- English
- ISBNs:
- 1299999530
9781299999534
0273768689
9780273768685
9780273775706
0273775707 - Notes:
- Note: Includes bibliographical references and indexes.
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.173442
- Ingest File:
- 01_122.xml