Essentials of global marketing. (2012)

• Record Type: Book
• Further Information: Note: Svend Hollensen.
• Other Names: Hollensen, Svend
• Edition: 2nd ed
• Publisher Details: Harlow : Pearson
• Publication Date: 2012
• Extent: 1 online resource (xxxiv, 524 pages), color illustrations, color portraits
• Subjects: 658.84; Export marketing; Export marketing -- Case studies; Export marketing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Case studies; Electronic books
• Languages: English
• ISBNs: 9780273756576; 0273756575
• Related ISBNs: 9780273756545; 0273756540
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.