Packaging the brand : the relationship between packaging design and brand identity /: the relationship between packaging design and brand identity. (2017)

• Record Type: Book
• Further Information: Note: Gavin Ambrose, Paul Harris.
• Authors: Ambrose, Gavin; Harris, Paul, 1971-
• Contents: 1 The 'packaged' brand -- 2 Research and concept -- 3 Design approaches -- 4 Form and elements -- 5 The future.
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (208 pages)
• Subjects: 658.8; Other manufacturing technologies; Packaging -- Design; Branding (Marketing); Graphic design (Typography); Trademarks -- Design; Packaging -- Design; Packaging -- Design -- Study and teaching; Branding (Marketing); Graphic design (Typography); Packaging -- Design; Trademarks -- Design; Förpackningar; Varumärken; Product design; Design -- Graphic Arts -- General; Graphic design
• Languages: English
• ISBNs: 9781350034228; 1350034223
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.