Principles of marketing. (2016)

• Record Type: Book
• Further Information: Note: Philip Kotler, Gary Armstrong, Anders Parment.
• Authors: Kotler, Philip; Armstrong, Gary (Gary M.); Parment, Anders, 1972-
• Edition: Scandinavian edition, 2nd edition
• Publisher Details: Harlow, United Kingdom : Pearson
• Publication Date: 2016
• Extent: 1 online resource (492 pages)
• Subjects: 658.8; Marketing -- Textbooks; Marketing -- Scandinavia -- Textbooks; Marketing -- Case studies; Marketing -- Scandinavia -- Case studies
• Languages: English
• ISBNs: 9781292144238; 1292144238; 9781292115566; 9781292115573
• Related ISBNs: 9781292104805
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.