Ideation. (2017)

• Record Type: Book
• Further Information: Note: Nik Mahon.
• Other Names: Mahon, Nik
• Contents: Chapter 1 What is ideation? -- Chapter 2 Breaking through to ideas -- Chapter 3 Using creative tools to generate ideas -- Chapter 4 Executing creative ideas successfully.
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (184 pages)
• Subjects: 659.1; Advertising industry; Creative ability; Advertising; Advertising; Creative ability; Advertising; Creative ability; Design -- Graphic Arts -- Advertising; Design -- Graphic Arts -- General; Advertising
• Languages: English
• ISBNs: 9781350034136; 1350034134
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.