Tourism marketing : a collaborative approach /: a collaborative approach. (2004)

• Record Type: Book
• Further Information: Note: Alan Fyall and Brian Garrod.
• Other Names: Fyall, Alan; Garrod, B (Brian)
• Contents: Part 1: Collaboration and tourism: 1. Collaboration and tourism -- 2. Collaborative marketing: A new marketing paradigm. Part 2: Strategic tourism marketing planning: 3. Situation analysis -- 4. Tourism marketing, planning, implementation and control. Part 3. Inter-organisational collaboration: 5. Inter-organisational collaboration: Concepts and theories -- 6. Types and stages of inter-organisational collaboration -- 7. Collaborative effectiveness and inter-organisational governance. Part 4. Tourism marketing collaboration in practice: 8. Global airline alliances -- 9. Hotel consortia -- 10. Destination collaboration. Part 5. From competition to collaboration in the tourism industry: 11. Conclusions.
• Publisher Details: Bristol : Channel View Publications
• Publication Date: 2004
• Extent: 1 online resource
• Subjects: 910/.68/8; BUSINESS & ECONOMICS / Marketing / General; Tourism -- Marketing; Tourisme -- Marketing; Tourism -- Marketing; Tourismus; Marketing; Tourisme; Promotion touristique; Marketing : Strategisches Management; Marketing : Unternehmenskooperation; Turismo -- Mercadotecnia; BUSINESS & ECONOMICS / Sales & Selling; Sales & marketing
• Languages: English
• ISBNs: 9781845412920; 1845412923
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.