An integrated approach to new food product development. (©2009)

• Record Type: Book
• Further Information: Note: Edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus.
• Other Names: Moskowitz, Howard R; Saguy, Israel, 1946-; Straus, Tim
• Contents: Setting the agenda for successful new product development -- Defining and meeting target consumer needs and expectations -- The right food -- Proper packaging and preparation -- Positioned correctly at the shelf and in the media -- Meet corporate logistics and financial imperatives.
• Publisher Details: Boca Raton : CRC Press
• Publication Date: 2009
• Copyright Date: 2009
• Extent: 1 online resource (xxiii, 479 pages), illustrations
• Subjects: 338.4/7664; 664; Food -- Research; New products; Food industry and trade; Food -- Marketing; TECHNOLOGY & ENGINEERING -- Food Science; BUSINESS & ECONOMICS -- Industries -- Food Industry; Food industry and trade; Food -- Marketing; Food -- Research; New products; Electronic books
• Languages: English
• ISBNs: 9781420065558; 1420065556
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.