Marketing IT products and services. (©2010)

• Record Type: Book
• Further Information: Note: Jessica Keyes.
• Other Names: Keyes, Jessica, 1950-
• Contents: Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
• Publisher Details: Boca Raton, Fla London : CRC
• Publication Date: 2010
• Copyright Date: 2010
• Extent: 1 online resource (xviii, 324 pages), illustrations
• Subjects: 004'.0688; Marketing; Information technology -- Management; Industrial management; COMPUTERS -- Reference; COMPUTERS -- Machine Theory; COMPUTERS -- Computer Literacy; COMPUTERS -- Information Technology; COMPUTERS -- Data Processing; COMPUTERS -- Computer Science; COMPUTERS -- Hardware -- General; Industrial management; Information technology -- Management; Marketing; Electronic books
• Languages: English
• ISBNs: 9781439803202
• Related ISBNs: 143980320X; 9781439803196; 1439803196
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.