Data mining for design and marketing. (©2009)

• Record Type: Book
• Further Information: Note: Edited by Yukio Ohsawa, Katsutoshi Yada.
• Other Names: Ohsawa, Y (Yukio), 1968-; Yada, Katsutoshi
• Contents: Sensing values in designing products and markets on data mining and visualizations / Yukio Ohsawa -- Reframing the data-mining process / David Bergner and Ozgur Eris -- The use of online market analysis systems to achieve competitive advantage / Lihua Zhao, Mark D. Uncles, and Gary Gregory -- Finding hierarchical patterns in large POS data using historical trees / Takanobu Nakahara and Hiroyuki Morita -- A method to search ARX model orders and its application to sales dynamics analysis / Kenta Fukata [and others] -- Data mining for improved web site design and enhanced marketing / Asem Omari -- Discourse analysis and creativity support for concept product design / Noriko Imafuji Yasui, Xavier Llorà, and David E. Goldberg -- Data crystallization with human interactions applied for designing new products / Kenichi Horie, Yoshiharu Maeno, and Yukio Ohsawa -- Improving and applying chance discovery for design analysis / Brett Bojduj -- Mining for influence leaders in global teamwork projects / Renate Fruchter [and others] -- Analysis framework for knowledge discovery related to persuasion process conversation logs / Wataru Sunayama and Katsutoshi Yada -- Association bundle-based market basket analysis / Wenxue Huang [and others] -- Formal concept analysis with attribute priorities / Radim Belohlavek and Vilem Vychodil -- Lietrature categorization system for automated database retrieval of scientific articles based on dedicated taxonomy / Lukáš Pichl [and others] -- A data-mining framework for designing personalized e-commerce support tools / Timothy Maciag [and others] -- An adjacency matrix approach for extracting user sentiments / Bin Shi and Kuiyu Chang -- Visualizing RFID tag data in a library for detecting latent interest of users / Yukio Ohsawa, Takuma Hosoda, and Takeshi Ui.
• Publisher Details: Boca Raton : CRC Press
• Publication Date: 2009
• Copyright Date: 2009
• Extent: 1 online resource (319 pages), illustrations, maps
• Subjects: 005.74; Data mining; System design; Industrial design; Data mining; Industrial design; System design; COMPUTERS -- Desktop Applications -- Databases; COMPUTERS -- Database Management -- General; COMPUTERS -- System Administration -- Storage & Retrieval; Data mining; Industrial design; System design; Datamining; Productontwikkeling; Marketing; Electronic books
• Languages: English
• ISBNs: 9781420070224; 1420070223; 1281994154; 9781281994158
• Related ISBNs: 9781420070194; 1420070193
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.