Airport marketing : strategies to cope with the new millennium environment /: strategies to cope with the new millennium environment. (2017)

• Record Type: Book
• Further Information: Note: David Jarach.
• Other Names: Jarach, David
• Contents: The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta.
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2017
• Extent: 1 online resource (154 pages)
• Subjects: 387.7/36/0688; Airports -- Economic aspects; Airports -- Management; Aeronautics, Commercial -- Economic aspects; Aeronautics, Commercial -- Economic aspects; Airports -- Economic aspects; Airports -- Management; Luchthavens; Economische aspecten; Marketing
• Languages: English
• ISBNs: 9781351959650; 1351959654
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.