Unmarketing : everything has changed and nothing is different /: everything has changed and nothing is different. (2016)

Record Type:: Book
Title:: Unmarketing : everything has changed and nothing is different /: everything has changed and nothing is different. (2016)
Main Title:: Unmarketing : everything has changed and nothing is different
Further Information:: Note: Scott Stratten.
Authors:: Stratten, Scott
Stratten, Alison
Edition:: Second edition
Publisher Details:: Hoboken, New Jersey : John Wiley & Sons, Inc
Publication Date:: 2016
Extent:: 1 online resource, illustrations
Subjects:: 658.802
Relationship marketing
Viral marketing
Languages:: English
ISBNs:: 9781119336037
9781119336020
Related ISBNs:: 9781119335009
Notes:: Note: Includes bibliographical references and index.
Note: Description based on CIP data; item not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.93836
Ingest File:: 02_181.xml