The blueprint for strategic advertising : how critical thinking builds successful campaigns /: how critical thinking builds successful campaigns. (2016)

Record Type:
Book
Title:
The blueprint for strategic advertising : how critical thinking builds successful campaigns /: how critical thinking builds successful campaigns. (2016)
Main Title:
The blueprint for strategic advertising : how critical thinking builds successful campaigns
Further Information:
Note: Margo Berman.
Authors:
Berman, Margo, 1947-
Publisher Details:
London : Routledge
Publication Date:
2016
Extent:
1 online resource, illustrations (black and white)
Subjects:
659.111
Advertising
Critical thinking
Strategic planning
Languages:
English
ISBNs:
9781317211617
9781317211624
9781317211600
Related ISBNs:
9780765646576
9780765646583
Notes:
Note: Description based on CIP data; item not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.79296
Ingest File:
02_052.xml