1. Advertising account planning : planning and managing strategic communications campaigns /: planning and managing strategic communications campaigns. (2023) Authors: Dr, Turnbull, Sarah; Kelley, Larry D, 1955-; Jugenheimer, Donald W Record Type: Book Extent: 1 online resource (276 pages), illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Advertising media planning : a brand management approach.: a brand management approach. (2022) Authors: Kelley, Larry D, 1955-; Sheehan, Kim Bartel, 1958-; Dobias, Lisa; Koranda, David; Jugenheimer, Donald W Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The blueprint for strategic advertising : how critical thinking builds successful campaigns /: how critical thinking builds successful campaigns. (2016) Authors: Berman, Margo, 1947- Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗