The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business. ([2016])

• Record Type: Book
• Further Information: Note: David Meerman Scott.
• Authors: Scott, David Meerman
• Contents: The New Rules of Sales and Service; Contents; Introduction; The Time Is NOW; Living in the Past: The Old School of Sales and Service; First Marketing and PR, Now Sales and Service; The New Rules of Marketing and PR Are Now Widely Adopted; Living Real Time and Mobile Has Changed Everything We Do; Why Sales and Service Are Experiencing a Revolutionary Transformation; Restoring the Human Touch: The Compelling Power of Authenticity; The Importance of Story; Social Media Is All about Connecting and Sharing; Content Drives Sales and Service; We're All in Sales and Service Now Online Content That Informs, Entertains . . . and Sells InsuranceUpdates to This Revised Edition; Learning from Examples: How the Successes of Others Can Provide Ideas and Options for Your Own Organization; 1: The Old World of Sales and Service; The Old Sales Model: ""Dialing for Dollars""; The Voice of Authority: When the Salesperson Was the Expert; The Salesperson Expert versus the Web-Educated Buyer; ""These Sales Leads Stink!""; Tell the Truth: The Power of Authenticity; Customer Disservice: The Little Things That Drive Us Crazy ""Please Take a Moment to Complete Our Survey"": All Take and No Give""There's a Robocall on Line One. It Says It's Urgent.""; Receiving an Email Address Is Not an Invitation to Spam; Adding Social Media to Old School Sales and Support Is Still Old School; The Old Rules of Sales and Service; 2: The New Rules of Sales and Service; Setting Down the Rules; The New Rules of Sales and Service; Living Up to Their Name: OPEN Communications to Customers; The Communications Revolution That Wasn't Televised; Time to Join the Revolution; An Invaluable Sales and Service Asset: Your Employees Big Data. Rich Data.An Underground Business Cooks Up Innovative Sales and Service to Discover a Menu for Success; Navigating Your Sales and Service Plan; 3: Your Story; Storytelling; ""Let Me Tell You a Little Bit about Me"": The Story Customers Tell Themselves; Call Larry: How One Entrepreneur's Story Defines a Company; The New Model: The Salesperson as Consultant; Mastering the Art of Effective Storytelling for Any Organization; The Health Club That Tells Its Story by Exercising an Attitude; ""What Happens Next?"": How a Compelling Narrative Builds a Following; A Story That Sells 4: Integrating Marketing and Sales with Buyer PersonasCreating Magic by Adding Context to Content; The Power of Content That Provides Exactly What You Need; The Nobis Hotel Sells to David Meerman Scott; Making Stuff Up; Annoying Three out of Four Customers; Egocentric Nonsense; Buyer Personas; No Red Alfa Romeo?; Multiple Personality Order; The Buyer Persona Interview; Visit People in Their Offices; Go to the Conferences That Your Buyers Attend; Watch the Webinars That Your Buyers Watch; Monitor the Social Networks Your Buyers Participate In; Read the Books That Your Buyers Read
• Edition: Revised and expanded [edition]
• Publisher Details: Hoboken : Wiley
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.8; Selling; Customer services; Internet marketing; Big data; BUSINESS & ECONOMICS / Sales & Selling; BUSINESS & ECONOMICS / Marketing / General; Big data; Customer services; Internet marketing; Selling; Electronic books
• Languages: English
• ISBNs: 9781119272434; 1119272432; 9781119272441; 1119272440
• Related ISBNs: 9781119272427
• Notes: Note: Description based on print version record and CIP data provided by publisher.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.