Marketing with strategic empathy : inspiring strategy with deeper consumer insight /: inspiring strategy with deeper consumer insight. (2016)

• Record Type: Book
• Further Information: Note: Claire Brooks.
• Authors: Brooks, Claire
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 1: WHY MARKETING STRATEGISTS NEED EMPATHY (AND WHY EVERYONE MUST BE A STRATEGIST); Chapter - 2: STRATEGIC EMPATHY THEORETICAL FRAMEWORKS; Chapter - 3: RESHAPING THE MARKETING STRATEGY TEMPLATE, BASED ON STRATEGIC EMPATHY; Chapter - 4: THE STRATEGIC EMPATHY PROCESS FOR MARKETING STRATEGY FORMATION: OVERVIEW; Chapter - 5: THE STRATEGIC EMPATHY PROCESS PHASE ONE: IMMERSE – IMMERSIVE RESEARCH METHODS; Chapter - 6: THE STRATEGIC EMPATHY PROCESS PHASE ONE (CONTINUED): IMMERSE – IMMERSIVE RESEARCH TOOLS AND TECHNIQUES; Chapter - 7: THE STRATEGIC EMPATHY PROCESS PHASE TWO: ACTIVATE INSIGHTS INTO STRATEGY; Chapter - 8: THE STRATEGIC EMPATHY PROCESS PHASE THREE: INSPIRE STAKEHOLDERS; Chapter - 9: THE STRATEGIC EMPATHY PROCESS IN A NON-PROFIT ORGANIZATION; Chapter - 10: Glossary
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.8; Marketing -- Management; Strategic planning; Consumer behavior
• Languages: English
• ISBNs: 9780749477554
• Related ISBNs: 9780749477547
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.