Cite
HARVARD Citation
Sachs, M. (2016) The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers. [Online]. Farnham, Surrey : Gower. Available from: http://access.bl.uk/ark:/81055/vdc_100029815808.0x000001
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Sachs, M. (2016) The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers. [Online]. Farnham, Surrey : Gower. Available from: http://access.bl.uk/ark:/81055/vdc_100029815808.0x000001