The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers /: how the convergence of brand and reputation is affecting marketers. (2016)

Record Type:
Book
Title:
The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers /: how the convergence of brand and reputation is affecting marketers. (2016)
Main Title:
The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers
Further Information:
Note: MaryLee Sachs.
Authors:
Sachs, MaryLee
Publisher Details:
Farnham, Surrey : Gower
Publication Date:
2016
Extent:
1 online resource
Subjects:
658.80019
Marketing personnel -- Attitudes
Marketing -- Management -- Case studies
Corporate image
Public relations personnel -- Attitudes
Interprofessional relations
Languages:
English
ISBNs:
9781317038887
Related ISBNs:
9781317038894
9781317038870
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.52950
Ingest File:
02_056.xml