Principles of retailing. (2014)

• Record Type: Book
• Uniform Title: Principles of retail management
• Further Information: Note: Rosemary Varley, Mohammed Rafiq.
• Authors: Varley, Rosemary, 1959-; Rafiq, Mohammed
• Contents: PART I: THE RETAIL INDUSTRY AND ITS ENVIRONMENT; 1. An Introduction to Retailing; 2. Retail Organizations and Formats; 3. Retailing and the Competitive Environment; 4. Customers; PART II: FORMULATING AND IMPLEMENTING RETAIL STRATEGY; 5. Formulating Retail Strategy; 6. Implementing Retail Strategy; 7. Managing the Retail Supply Chain; 8. Managing Information; PART III: RETAIL MARKETING MANAGEMENT; 9. Retail Location; 10. Retail Design and Visual Merchandising; 11. Retail Buying; 12. Retail Brands; 13. Retail Pricing; 14. Managing Retail Communications; 15. Retail Services; PART IV: RETAIL CHALLENGES; 16. International Retailing; 17. Multichannel Retailing; 18. Legal and Ethical Issues in Retailing
• Edition: 2nd edition
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2014
• Extent: 1 online resource (356 pages)
• Subjects: 658.87; E-Commerce/Online Trading; Retail trade -- Management; Industries/Retailing; Retail sector; Sales & marketing management
• Languages: English
• ISBNs: 9781137354518; 1137354518
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.