Key concepts in marketing. (2004)

• Record Type: Book
• Other Titles: Marketing
• Further Information: Note: Jonathan Sutherland and Diane Canwell.
• Other Names: Sutherland, Jonathan; Canwell, Diane
• Contents: Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2004
• Extent: 1 online resource (320 pages)
• Subjects: 658/.003; Marketing -- Dictionaries; Marketing; Marketing; Marketing; Marketing; Marketing; Dictionaries; Wörterbuch; Wörterbuch (Fachlexikon); Wörterbuch
• Languages: English
• ISBNs: 9781137125842; 1137125845
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.