Marketing communications : offline and online integration, engagement and analytics.: offline and online integration, engagement and analytics. (2016)

Record Type:
Book
Title:
Marketing communications : offline and online integration, engagement and analytics.: offline and online integration, engagement and analytics. (2016)
Main Title:
Marketing communications : offline and online integration, engagement and analytics.
Authors:
Smith, P. R (Paul Russell), 1957-
Zook, Ze
Edition:
Sixth edition
Publisher Details:
London : KoganPage
Publication Date:
2016
Extent:
1 online resource, illustrations
Subjects:
658.802
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Sales & Marketing Management
Market Research
Communication in marketing
Languages:
English
ISBNs:
9780749473419
Related ISBNs:
9780749473402
Notes:
Note: Includes bibliographical references and index.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.47173
Ingest File:
01_066.xml