Cite
APA Citation
Siegel, E. (2015). Predictive analytics : the power to predict who will click, buy, lie, or die. Hoboken, New Jersey : John Wiley & Sons, Inc. http://access.bl.uk/ark:/81055/vdc_100027912535.0x000001
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Siegel, E. (2015). Predictive analytics : the power to predict who will click, buy, lie, or die. Hoboken, New Jersey : John Wiley & Sons, Inc. http://access.bl.uk/ark:/81055/vdc_100027912535.0x000001