Global marketing : practical insights & international analysis /: practical insights & international analysis. ([2015])

• Record Type: Book
• Further Information: Note: Carlyle Farrell.
• Authors: Farrell, Carlyle
• Contents: Chapter 1: Global Marketing Explained; Chapter 2: The Cultural Environment; Chapter 3: The Economic & Financial Environments; Chapter 4: Political & Legal Environments; Chapter 5: Trade & Protectionism; Chapter 6: Researching Global Markets; Chapter 7: Selecting Foreign Markets; Chapter 8: Entering Foreign Markets; Chapter 9: Global Product & Services; Chapter 10: Global Distribution Strategies; Chapter 11: Global Pricing Strategies; Chapter 12: Global Communication & Sales Strategies; Chapter 13: Global Marketing Strategy and Implementation; Chapter 14: The Marketing Strategies of Emerging Market MNEs; Chapter 15: The Future of Global Marketing
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.84; Export marketing; International trade
• Languages: English
• ISBNs: 9781473910881; 1473910889
• Related ISBNs: 9781446252635; 9781446252642
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.