Adaptive marketing : leveraging real-time data to become a more competitive and successful company /: leveraging real-time data to become a more competitive and successful company. ([2015])

Record Type:
Book
Title:
Adaptive marketing : leveraging real-time data to become a more competitive and successful company /: leveraging real-time data to become a more competitive and successful company. ([2015])
Main Title:
Adaptive marketing : leveraging real-time data to become a more competitive and successful company
Further Information:
Note: Norm Johnston.
Authors:
Johnston, Norm
Contents:
Foreword ; 1. A Few Words About Data;Jeffrey Cole ; 2. The World's Largest Focus Group; Laurent Burman ; 3. #Happy Customers; Nathan Summers ; 4. Exploring the Spectrum; Caspar Schlickum ; 5. Blurred Lines; Vikesh Shah and Jim Downing ; 6. Heavy Lifting; Jeffrey Roers ; 7. Light Touch; Curt Hecht ; 8. Through the Looking Glass; Brian Wong;
Publisher Details:
New York : Palgrave Macmillan
Publication Date:
2015
Extent:
1 online resource, illustrations
Subjects:
658.8
Marketing -- Data processes
Data mining
Business & management
Languages:
English
ISBNs:
9781137462947
1137462949
Related ISBNs:
9781137462923
Notes:
Note: Includes bibliographical references and index.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.35149
Ingest File:
01_047.xml