Persuade : using the seven drivers of motivation to master influence and persuasion /: using the seven drivers of motivation to master influence and persuasion. (2015)

• Record Type: Book
• Further Information: Note: Philip Hesketh.
• Authors: Hesketh, Philip
• Contents: Introduction: Our Seven Psychological ‘Drivers’ vii 1 Curiosity and the Importance of having Something to Look Forward to 1 2 Why Keeping an Open Mind will Help you to Understand Others 11 3 Using the ‘Bubble Reputation’ to Improve how Others See You 23 4 How Fleeting Attraction and Perceived Similarity can Change ‘no’ to ‘yes’ 35 5 The Single Most Persuasive Expression You can Ever Use 47 6 How to Worm Your Way into a Group’s Affections and Influence Them 61 7 The ‘ Chameleon Effect’ and How to Use Body Language to Your Advantage 73 8 How Your Behaviours Dictate Either Successful Long-Term Partnerships – or Relationships Heading for Disaster 83 9 Why Persistence Pays when Asking for a Favour 97 10 The Power of Belief and the ‘Illusory Correlation’ 109 11 The Anchor Effect, the Drive We have for ‘More’ and How to Improve Your Negotiating Skills 127 12 The Seven Things You Need to Know to Improve Your Communication 137 13 The Truth About Money and Motivation 151 Conclusion: Our Seven Psychological ‘Drivers’ and the Pursuit of Happiness 163 The Top 50 Questions for you to Master Influence and Persuasion 175 About the Author 179 Index 000
• Edition: 1st
• Publisher Details: Chichester, West Sussex : Capstone
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 153.852; Persuasion (Psychology)
• Languages: English
• ISBNs: 9780857086389; 9780857086372
• Related ISBNs: 9780857086365
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.