Persuasion : theory and research /: theory and research. ([2016])
- Record Type:
- Book
- Title:
- Persuasion : theory and research /: theory and research. ([2016])
- Main Title:
- Persuasion : theory and research
- Further Information:
- Note: Daniel J. O'Keefe.
- Authors:
- O'Keefe, Daniel J
- Contents:
- Preface; Chapter 1: Persuasion, Attitudes, and Actions; The Concept of Persuasion; The Concept of Attitude; Attitude Measurement Techniques; Attitudes and Behaviors; Assessing Persuasive Effects; Conclusion; Notes; Chapter 2: Social Judgment Theory; Judgments of Alternative Positions on an Issue; Reactions to Communications; Critical Assessment; Conclusion; Notes; Chapter 3: Functional Approaches to Attitude; A Classic Functional Analysis; Subsequent Developments; Commentary; Conclusion; Notes; Chapter 4: Belief-Based Models of Attitude; Summative Model of Attitude; Research Evidence and Commentary; Conclusion; Notes; Chapter 5: Cognitive Dissonance Theory; General Theoretical Sketch; Some Research Applications; Revisions of, And Alternatives to, Dissonance Theory; Conclusion; Notes; Chapter 6: Reasoned Action Theory; The Reasoned Action Theory Model; Influencing Intentions; Intentions and Behaviors; Adapting Persuasive Messages to Recipients Based on Reasoned Action Theory; Commentary; Conclusion; Notes; Chapter 7: Stage Models; The Transtheoretical Model; The Distinctive Claims of Stage Models; Other Stage Models; Conclusion; Notes; Chapter 8: Elaboration Likelihood Model; Variations in the Degree of Elaboration: Central versus Peripheral Routes to Persuasion; Factors Affecting the Degree of Elaboration; Influences on Persuasive Effects under Conditions of High Elaboration: Central Routes to Persuasion; Influences on Persuasive Effects under Conditions of Low Elaboration:Preface; Chapter 1: Persuasion, Attitudes, and Actions; The Concept of Persuasion; The Concept of Attitude; Attitude Measurement Techniques; Attitudes and Behaviors; Assessing Persuasive Effects; Conclusion; Notes; Chapter 2: Social Judgment Theory; Judgments of Alternative Positions on an Issue; Reactions to Communications; Critical Assessment; Conclusion; Notes; Chapter 3: Functional Approaches to Attitude; A Classic Functional Analysis; Subsequent Developments; Commentary; Conclusion; Notes; Chapter 4: Belief-Based Models of Attitude; Summative Model of Attitude; Research Evidence and Commentary; Conclusion; Notes; Chapter 5: Cognitive Dissonance Theory; General Theoretical Sketch; Some Research Applications; Revisions of, And Alternatives to, Dissonance Theory; Conclusion; Notes; Chapter 6: Reasoned Action Theory; The Reasoned Action Theory Model; Influencing Intentions; Intentions and Behaviors; Adapting Persuasive Messages to Recipients Based on Reasoned Action Theory; Commentary; Conclusion; Notes; Chapter 7: Stage Models; The Transtheoretical Model; The Distinctive Claims of Stage Models; Other Stage Models; Conclusion; Notes; Chapter 8: Elaboration Likelihood Model; Variations in the Degree of Elaboration: Central versus Peripheral Routes to Persuasion; Factors Affecting the Degree of Elaboration; Influences on Persuasive Effects under Conditions of High Elaboration: Central Routes to Persuasion; Influences on Persuasive Effects under Conditions of Low Elaboration: Peripheral Routes to Persuasion; Multiple Roles for Persuasion Variables; Adapting Persuasive Messages. To Recipients Based on the ELM; Commentary; Conclusion; Notes; Chapter 9: The Study of Persuasive Effects; Experimental Design and Causal Inference; Two General Challenges in Studying Persuasive Effects; Conclusion; Notes; Chapter 10: Communicator Factors; Communicator Credibility; Liking; Other Communicator Factors; Conclusion; Notes; Chapter 11: Message Factors; Message Structure and Format; Message Content; Sequential Request Strategies; Conclusion; Notes; Chapter 12: Receiver Factors; Individual Differences; Transient Receiver States; Influencing Susceptibility to Persuasion; Conclusion; Notes; References; Author Index; Subject Index; About the Author. … (more)
- Edition:
- Third edition
- Publisher Details:
- Los Angeles : SAGE Publications
- Publication Date:
- 2016
- Extent:
- 1 online resource (xix, 387 pages)
- Subjects:
- 153.852
Persuasion (Psychology)
Persuasion (Psychology) - Languages:
- English
- ISBNs:
- 9781483309712
1483309711
9781483315102 - Related ISBNs:
- 148331510X
9781452276670 - Notes:
- Note: Includes bibliographical references and index.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.31811
- Ingest File:
- 04_000.xml