Cases in marketing. (1997)

• Record Type: Book
• Further Information: Note: Edited by Hanne Hartvig Larsen.
• Other Names: Larsen, Hanne Hartvig, 1945-
• Contents: Introduction / Hanne Hartvig Larsen -- Illy in Germany : Renewal of Distribution Agreements / Pamela Adams -- Norsk Hydro Fertilizers in the United States : Entering a Highly Competitive Market / Bjarne Bakka -- MediaMarkt : The Price-Active Market Entry into Switzerland / Christian Belz, Thomas Rudolph and Hermann Schindler -- Mobile Telephone Network Operators : Adapting to Rapid Changes in the Market / Per Andersson, Staffan Hulten and Bengt G. Mollery -- WILO GmbH : Dealing with a Subsidiary in Crisis / Axel Faix, Susanne Schwamborn-Epple and Richard Kohler -- Collective de l'Or : Evaluating an Advertising Campaign / Bernard Dubois -- Honeywell in St. Petersburg : Establishing a Strategy for an Undefined Market / Jean-Jacques Lambin and Inge Vanfraechem -- International Tourism Marketing : A Multifactor Portfolio Model / Josef A. Mazanec -- Guardian Properties : The Management of a Local and an International Shopping Centre / Celia Phillips -- Godiva Europe : The Standardization Versus Customization Dilemma / Jean-Jacques Lambin -- Saatchi & Saatchi Worldwide : Does a Global Marketing Concept Make Sense? / Ron J H Meyer and Ad Th. Pruyn.
• Publisher Details: London Thousand Oaks, Calif : Sage Publications
• Publication Date: 1997
• Extent: 1 online resource (xi, 205 pages), illustrations
• Subjects: 380.1; Marketing -- Europe -- Case studies; Marketing -- Europe -- Management -- Case studies; BUSINESS & ECONOMICS -- Commerce; Marketing; Marketing -- Management; Marketing; Marketing -- Cas, Études de; Europe; Electronic books; Case studies
• Languages: English
• ISBNs: 9780857026224; 0857026224; 9781446280065; 1446280063
• Related ISBNs: 9780761955696; 0761955690; 0761955704; 9780761955702
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.