Dictionary of marketing communications. (©2004)

• Record Type: Book
• Further Information: Note: Norman A. Govoni.
• Other Names: Govoni, Norman A. P
• Contents: Preface; Entries A Through Z; Resources; About the Author
• Publisher Details: Thousand Oaks, Calif : Sage
• Publication Date: 2004
• Copyright Date: 2004
• Extent: 1 online resource (v, 249 pages)
• Subjects: 659.103; Communication in marketing -- Dictionaries; Marketing -- Dictionaries; Marketing -- Dictionnaires anglais; Communication en marketing -- Dictionnaires anglais; BUSINESS & ECONOMICS -- Advertising & Promotion; Communication in marketing; Marketing; Marketing; Marktkommunikation; Wörterbuch; Electronic books; Dictionaries; Woordenboeken (vorm)
• Languages: English
• ISBNs: 9781452262956; 1452262950; 9781452229669
• Related ISBNs: 145222966X; 0761927700; 0761927719; 9780761927709; 9780761927716
• Notes: Note: Includes bibliographical references (pages 245-247).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.