Networks in marketing. (©1996)

• Record Type: Book
• Further Information: Note: Dawn Iacobucci, editor.
• Other Names: Iacobucci, Dawn
• Contents: Relationships, networks, and the three Cs / Louis W. Stern -- A reflection on two decades of business-to-business marketing research : implications for understanding marketing relationships and networks / Robert E. Spekman -- The "new network analysis" and its application to organizational theory and behavior / Joseph Galaskiewicz -- Social contagion and social structure / Ronald S. Burt and Gregory A. Janicik -- Structural leverage in marketing / David Krackhardt -- Networks in socioeconomic systems : a critical review / Luis Araujo and Geoffrey Easton -- Strategic alliances in a network perspective / Håkan Håkansson and D. Deo Sharma -- Managed networks : creating strategic advantage / Alexandra J. Campbell and David T. Wilson -- Relationship strategy, investments, and decision making / David Ford, Raymond McDowell, and Cyril Tomkins. Drifting closer and drifting away in networks : gradual changes in interdependencies of networks / Susanne Hertz -- Marketing networks : a new entrant's approach to network equity / Philip C. Zerrillo, Sr. and Ravi Raina -- Networks analyses and brand-switching behavior : the Ehrenberg automobile data / Dawn Iacobucci [and others] -- Brand switching and competition : a behavior-oriented approach to better identify the structure of the market / Alberto Marcati -- A network perspective on crossing the micro-macro divide in consumer behavior research / James C. Ward and Peter Reingen -- Examining the embedded markets of network marketing organizations / Kent Grayson -- Networks of customer-to-customer relationships in marketing : conceptual foundations and implications / Charles L. Martin and Terry Clark -- Network analyses of hierarchical cognitive connections between concrete and abstract goals : an application to consumer recycling attitudes and behaviors / Richard P. Bagozzi [and others] -- Multiple levels of relational marketing phenomena / Dawn Iacobucci and Philip C. Zerrillo, Sr.
• Publisher Details: Thousand Oaks, Calif : Sage Publications
• Publication Date: 1996
• Copyright Date: 1996
• Extent: 1 online resource (xx, 442 pages), illustrations
• Subjects: 658.8/02; Communication in marketing; Business networks; Public relations; Business networks; Communication in marketing; Public relations; BUSINESS & ECONOMICS -- Green Business; Business networks; Communication in marketing; Public relations; Marketing; Public relations; Sociale netwerken; Communication en marketing; Relations publiques; Electronic books
• Languages: English
• ISBNs: 9781452248738; 1452248737; 9781483327723; 1483327728
• Related ISBNs: 0761901396; 9780761901396; 076190140X; 9780761901402
• Notes: Note: Includes bibliographical references (pages 410-436).; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.