Understanding the consumer. (2003)

• Record Type: Book
• Further Information: Note: Isabelle Szmigin.
• Other Names: Szmigin, Isabelle
• Contents: Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index.
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2003
• Extent: 1 online resource (202 pages)
• Subjects: 658.8342; Consumer behavior; BUSINESS & ECONOMICS -- Consumer Behavior; Consumer behavior; Verbraucher; Verbraucherforschung; Consumentengedrag; Marketing; Electronic books
• Languages: English
• ISBNs: 9781446237380; 1446237389
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.