Advertising & promotion. (2014)

• Record Type: Book
• Other Titles: Advertising and promotion
• Further Information: Note: Chris Hackley and Rungpaka Amy Hackley.
• Authors: Hackley, Christopher E; Hackley, Rungpaka Amy
• Contents: Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
• Edition: 3rd edition
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2014
• Extent: 1 online resource (360 pages)
• Subjects: 659.1; Advertising; Advertising -- Social aspects; Sales promotion; Advertising -- Brand name products; Advertising; Advertising -- Brand name products; Advertising -- Social aspects; Sales promotion; Reclame
• Languages: English
• ISBNs: 9781473909014; 1473909015
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.