Political marketing : theory and concepts /: theory and concepts. (2013)

• Record Type: Book
• Further Information: Note: Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.
• Authors: Ormrod, Robert; Henneberg, Stephan C. M; O'Shaughnessy, Nicholas J, 1954-
• Contents: Introduction -- Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing. -- Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2013
• Extent: 1 online resource (224 pages)
• Subjects: 324.7; Campaign management; Marketing
• Languages: English
• ISBNs: 9781446292426; 1446292428
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.