Consumer behavior and culture : consequences for global marketing and advertising /: consequences for global marketing and advertising. (2010)

• Record Type: Book
• Further Information: Note: Marieke de Mooij.
• Other Names: Mooij, Marieke K. de, 1943-; Mooij, Marieke K. de, 1943-
• Contents: Preface; 1. Consumer Behavior Across Cultures; Global Consumers in a Global Village?; Globalization and Global Consumer Culture; Converting and Diverging Consumer Behavior; Post-Scarcity Societies and the Culture Paradigm; Global Communities?; New Media; Universalism; Sense of History; Branding and Advertising: From Global to Multi-Local; Consumer Behavior; A Model of Cross-Cultural Consumer Behavior; Organization of the Book; Conclusion; Notes; 2. Values and Culture; Values; Culture Defined; Comparing Cultures; National Cultures; Dimensions of Culture; Relationship of Man With Nature; High-Context Communication Culture and Low-Context Communication Culture; Dimensions of Time; Hofstede: Five Dimensions of National Culture; Schwartz: Seven Value Types or Motivational Domains; Comparing Dimensional Models; Application to Consumer Behavior; Culture Relationships; Conclusion; Notes; 3. Convergence and Divergence in Consumer Behavior; Convergence Theory; Modernization; Convergence: Macro and Micro Level; Convergence/Divergence in Consumer Behavior; National Wealth as an Explaining Variable; Over Time, Culture Replaces Income as an Explanatory Variable; With Increased Wealth, Cultural Values Become Manifest; Other Measurement Variables; Urbanization; Population Density; Education; Age Distribution; Household and Family; Social Class; Ethnicity; Climate; Consumer Behavior, National Wealth, and Culture; Conclusion; Notes; 4. The Consumer: Attributes; The Concept of Self; Implications for Marketing, Branding, and Advertising; Self-Enhancement and Self-Esteem; Personality; The Brand Personality Concept; Personal Traits; Brand Personality Traits; Identity and Image; Corporate Identity, Brand Identity, and Brand Image; Attitude; Attitude and Behavior; Lifestyle; Conclusion; Notes; 5. Social Processes; Motivation, Needs, and Drives; Culture-Related Consumer Needs and Motives; Emotion; Emotions in Advertising; Group Processes; Family and Relationships: Parents-Children; Conformity; Public and Private Space; Reference Groups; Opinion Leaders; Conclusion; Notes; 6. Mental Processes; Cognition and Cognitive Styles; Learning and Memory; Cognition and Affect; Language; Categorization; Perception; The Creative Process; Attribution; Locus of Control; Information Processing; Involvement Theory; Decision Making; Conclusion; Notes; 7. Culture, Communication, and Media Behavior; Communication and Culture; Communication Styles; Mass Communication Styles; Advertising Styles; Web Communication Styles; Media Behavior; The Internet; Responses to Marketing Communications; Brand Communications Across Cultures; The Future of Global Advertising; Conclusion; Notes; 8. Consumer Behavior Domains; Product Acquisition, Usage, and Ownership; Food and Beverages; Nondurable Household Products; Personal Care and Cosmetics; Clothing and Footwear; Household Appliances; Consumer Electronics and Personal Computers; Telecommunications; Luxury Articles; Cars; Leisure; Finance; Shopping and Buying Behavior; Complaining Behavior; Brand Loyalty; Adoption and Diffusion of Innovations; Predicting Market Development Across Cultures; Conclusion; Notes; Appendix A: GNI per Capita at Purchasing Power Parity 2008 (US$) and Hofstede Country Scores for 68 Countries; Appendix B: Data Sources; Name Index; Subject Index; About the Author;
• Edition: 2nd ed
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2010
• Extent: 1 online resource (424 pages)
• Subjects: 658.8/342; Consumer behavior -- Cross-cultural studies; Consumers -- Psychology; Marketing
• Languages: English
• ISBNs: 9781452236230; 1452236232
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.