Political marketing : theory and concepts /: theory and concepts. (2013)

• Record Type: Book
• Further Information: Note: Robert Ormrod, Aarhus School of Business, Stephan C.M. Henneberg, University of Manchester, and Nicholas J. O'Shaughnessy, Queen Mary, University of London.
• Authors: Ormrod, Robert; Henneberg, Stephan C. M; O'Shaughnessy, Nicholas J, 1954-
• Contents: Introduction; Theorical Issues in Political Marketing; Defining Political Marketing; Theories and Concepts in Political Marketing; The Triadic Interaction Model of Political Exchange; Critical Perspectives on Political Marketing; Political Marketing and Theories of Democracy; The Ethics of Political Marketing; Conceptual Issues in Political Marketing; Political Relationship Marketing; Strategic Political Postures; Political Market Orientation; Political Marketing Strategy and Party Organizational Structure; Symbolism in Political Marketing; Conclusion: Research Agendas for Political Marketing and Political Marketing Management
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2013
• Extent: 1 online resource (224 pages)
• Subjects: 324.7; Campaign management; Marketing
• Languages: English
• ISBNs: 9781446281420; 1446281426
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.