Consumer behavior and culture : consequences for global marketing and advertising /: consequences for global marketing and advertising. ([2011])

• Record Type: Book
• Further Information: Note: Marieke de Mooij.
• Authors: Mooij, Marieke K. de, 1943-
• Contents: Consumer behavior across cultures -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Culture, communication, and media behavior -- Consumer behavior domains.
• Edition: 2nd edition
• Publisher Details: Thousand Oaks, California : SAGE Publications
• Publication Date: 2011
• Extent: 1 online resource, illustrations
• Subjects: 658.8/342; Consumer behavior -- Cross-cultural studies; Consumers -- Psychology; Marketing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Consumer behavior; Consumers -- Psychology; Marketing; Cross-cultural studies; Electronic books
• Languages: English
• ISBNs: 9781452223827; 1452223823
• Related ISBNs: 9781412979900; 1412979900
• Notes: Note: Includes bibliographical references and indexes.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.