Marketing modernity : Italian advertising from fascism to postmodernity /: Italian advertising from fascism to postmodernity. (2003)

• Record Type: Book
• Further Information: Note: Adam Arvidsson.
• Other Names: Arvidsson, Adam
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2003
• Extent: 1 online resource (192 pages)
• Subjects: 339.4/7/09450904; Advertising -- Italy -- History -- 20th century; Consumption (Economics) -- Italy -- History -- 20th century; Advertising; Civilization; Consumption (Economics); Reclame; Consumentisme; Publicité -- Italie -- 20e siècle; Consommation -- Italie -- 20e siècle; Marketing; Werbung; Marketing; Werbung; Italy -- Civilization -- 1945-; Italy; Italië; Italien; Italien; History
• Languages: English
• ISBNs: 9781134489893; 1134489897
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.