Brand mascots : and other marketing animals /: and other marketing animals. (2014)

Record Type:: Book
Title:: Brand mascots : and other marketing animals /: and other marketing animals. (2014)
Main Title:: Brand mascots : and other marketing animals
Further Information:: Note: Edited by Stephen Brown and Sharon Ponsonby-McCabe.
Other Names:: Brown, Stephen, 1955 March 23
Ponsonby-McCabe, Sharon, 1973-
Publisher Details:: Place of publication not identified : Routledge
Publication Date:: 2014
Extent:: 1 online resource (320 pages), (10 illustrations)
Subjects:: 659.1/13
Advertising characters
Marketing
Advertising campaigns
Languages:: English
ISBNs:: 9781134053902
1134053908
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.21479
Ingest File:: 02_180.xml