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APA Citation
Bridger, D. (2015). Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research. London : Kogan Page. http://access.bl.uk/ark:/81055/vdc_100025766164.0x000001
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Bridger, D. (2015). Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research. London : Kogan Page. http://access.bl.uk/ark:/81055/vdc_100025766164.0x000001