Pricing strategies : a marketing approach /: a marketing approach. (2011)

• Record Type: Book
• Further Information: Note: Robert M. Schindler.
• Other Names: (Professor), Schindler, Robert
• Contents: Chapter 1. Introduction: Pricing as an Element of the Marketing Mix; Part I – Setting of Initial Prices; Chapter 2. The Starting Point in Setting an Initial Price; Chapter 3. Assessing Value to the Customer; Chapter 4. Basic Pricing Strategies and the Use of Breakeven Analysis; Part II – Modification of Existing Prices; Chapter 5. Development and Use of the Generalized Breakeven Formula; Chapter 6. Predicting Price-Change Response: Economic and Competitive Factors; Chapter 7. Predicting Price-Change Response: Cognitive Factors; Chapter 8. Predicting Price-Change Response: Emotional Factors; Chapter 9. Empirical Measurement of Price-Change Response; Part III – Developing a Price Structure; Chapter 10. The Logic of Price Segmentation; Chapter 11. Time as a Price-Segmentation Fence; Chapter 12. Place as a Price-Segmentation Fence; Chapter 13. Pricing of Interrelated Products; Part IV – Broader Considerations in Pricing; Chapter 14. Interactive Pricing: Auctions and Negotiation; Chapter 15. Law, Ethics, and Social Responsibility in Pricing; Chapter 16. The Role of Price in Marketing Strategy
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2011
• Extent: 1 online resource (416 pages)
• Subjects: 658.8/16; Pricing; Marketing
• Languages: English
• ISBNs: 9781483305448; 1483305449
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.