Nontraditional media in marketing and advertising. (2013)

• Record Type: Book
• Further Information: Note: Robyn Blakeman, University of Tennessee at Knoxville.
• Other Names: Blakeman, Robyn, 1958-
• Contents: Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2013
• Extent: 1 online resource (264 pages)
• Subjects: 658.8/7; Marketing; Advertising; Alternative mass media
• Languages: English
• ISBNs: 9781483316031; 1483316033
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.