The marketing of the president : political marketing as campaign strategy /: political marketing as campaign strategy. ([1994])

• Record Type: Book
• Further Information: Note: Bruce I. Newman.
• Other Names: Newman, Bruce I
• Contents: Part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.
• Publisher Details: Thousand Oaks, California : Sage Publications
• Publication Date: 1994
• Copyright Date: 1994
• Extent: 1 online resource (185 pages), illustrations
• Subjects: 324.7/0973; Presidents -- United States -- Election; Campaign management -- United States; Political campaigns -- United States; Marketing -- United States; Campaign management -- United States; Marketing -- United States; Political campaigns -- United States; Presidents -- United States -- Election; POLITICAL SCIENCE -- Political Process -- Elections; POLITICAL SCIENCE -- Political Process -- General; Campaign management; Marketing; Political campaigns; Presidents -- Election; United States; Electronic books
• Languages: English
• ISBNs: 9781452254562; 1452254567
• Related ISBNs: 080395137X; 0803951388; 9780803951389
• Notes: Note: Includes bibliographical references and indexes.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.