The mass marketing of politics : democracy in an age of manufactured images /: democracy in an age of manufactured images. (1999)

• Record Type: Book
• Further Information: Note: Bruce I. Newman.
• Other Names: Newman, Bruce I
• Contents: The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 1999
• Extent: 1 online resource (184 pages)
• Subjects: 324.7/2/0973; Political campaigns -- United States; Marketing -- United States; Presidents -- United States -- Election; Democracy -- United States; Democracy -- United States; Public relations and politics -- United States; Political parties -- United States -- Marketing; Marketing -- Political aspects -- United States; Marketing politique -- États-Unis; Présidents -- États-Unis -- Élections; Démocratie -- États-Unis; Democracy; Marketing; Political campaigns; Politics and government; Presidents -- Election; Marketing politique -- États-Unis; Propagande électorale -- Etats-Unis; Présidents -- Etats-Unis -- Election; Politiek; Verkiezingen; Marketing; Massamedia; Demokratie; Wahlkampf; Marketing; United States -- Politics and government -- 20th century; États-Unis -- Politique et gouvernement -- 20e siècle; United States; USA
• Languages: English
• ISBNs: 9781452263649; 1452263647
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.