Advertising and promotion : in integrated marketing communications /: in integrated marketing communications. (2010)

• Record Type: Book
• Further Information: Note: Chris Hackley.
• Other Names: Hackley, Christopher E
• Contents: Introducing Advertising and Promotion; Introducing Advertising and Promotion; An Integrated Marketing Communications Approach; Theorizing Advertising and Promotion; The Brand and Integrated Marketing Communications Planning; Advertising Agencies; Creative Work and Management Processes; Promotional Media in the Digital Age; Non-Advertising Promotion in Integrated Marketing Communication; International Advertising; Advertising; Ethics and Regulation; Advertising Research; Integrating E-Marketing and Advertising
• Edition: 2nd ed
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2010
• Extent: 1 online resource (360 pages)
• Subjects: 659.1; Advertising; Advertising -- Social aspects; Sales promotion; Advertising -- Brand name products
• Languages: English
• ISBNs: 9781446211021; 1446211029
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.