European business and marketing. (2003)

• Record Type: Book
• Further Information: Note: Edited by Phil Harris and Frank McDonald.
• Other Names: Harris, Phil, 1952-; McDonald, Frank, 1951-
• Contents: PART ONE: STRUCTURE OF THE ECONOMIC UNION AND CORE ISSUES; The New Europe - Myths and Reality; The European Union and the Business Environment; The Policies of the Single Economic System of the European Union; The European Union and the World Economy; PART TWO: TACTICS AND IMPLICATIONS FOR THE EUROPEAN UNION; European Marketing; Political Marketing and Public Affairs; Joint Ventures and Strategic Alliances - A European Perspective; European Business and Culture; PART THREE: CASE STUDIES; American Furniture - Camille P Schuster; Beef BSE - Paul R Baines and Phil Harris; Co-Operative Bank - Monica Gibson-Sweet; Boutinot Wines - Kevin Boles; EVC1 - Phil Harris and Matt Dodd; EVC2 - Phil Harris and Irene Harris; Fulham FC - Sukhbinder S Barn and Paul R Baines; Gruppo Massone - Claudio Vignali and Gianpaolo Vignali; Acquistion Venture into the UK; LEGO - Hanne Gardner; Mannesmann - H J Schmengler and Matthias Thieme; New Zealand Dairy Board - Maureen Benson-Rea and Richard Hadley; Perkins Foods - Danny Moss and David Davies; Philips - Matt Dodd, Irene Harris and Phil Harris; Shell - Liz Walley and Julia Clarke; Stena Line - Audrey Gilmore and Daivd Carson; Unilever - Julia Djarova and Carla Millar
• Edition: 2nd ed
• Publisher Details: London Thousand Oaks, Calif : SAGE
• Publication Date: 2003
• Extent: 1 online resource (302 pages)
• Subjects: 330.94; Business; Marketing -- European Union countries; Affaires; Marketing -- Pays de l'Union européenne; POLITICAL SCIENCE -- Economic Conditions; BUSINESS & ECONOMICS -- Economics -- Comparative; BUSINESS & ECONOMICS -- Economic Conditions; BUSINESS & ECONOMICS -- Economic History; Business; Marketing; Europe -- European Union countries; Electronic books
• Languages: English
• ISBNs: 9781412932349; 1412932343
• Related ISBNs: 0761966048; 0761966056
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.