Dictionary of marketing communications. (2003)

• Record Type: Book
• Further Information: Note: Norman A. Govoni.
• Other Names: Govoni, Norman A. P
• Contents: Preface; Entries A Through Z; Resources; About the Author
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2003
• Extent: 1 online resource (256 pages)
• Subjects: 659.103; Marketing -- Dictionaries; Communication in marketing -- Dictionaries; Marketing -- Dictionaries; Communication in marketing -- Dictionaries; Marketing -- Dictionnaires anglais; Communication en marketing -- Dictionnaires anglais; Communication in marketing; Marketing; Marktkommunikation; Marketing; Wörterbuch; Reference works; Dictionaries; Reference works
• Languages: English
• ISBNs: 9781483391892; 1483391892
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.