Professional Services Marketing Handbook : How to Build Relationships, Grow Your Firm and Become a Client Champion /: How to Build Relationships, Grow Your Firm and Become a Client Champion. (2015)

• Record Type: Book
• Further Information: Note: Edited by Nigel Clark ; foreword by Charles Nixon.
• Authors: (Marketing executive), Clark, Nigel
• Contents: 0 -: Introduction to the Professional Services Marketing Handbook: Characteristics of Professional Services Marketing; 1 -: GROWTH; 1 -: Understanding;Growth and Globalization; 2 -: Implementing a Growth Strategy; 3 -: Developing International Networks; 2 -: UNDERSTANDING; 4 -: Listening, Understanding and Responding to Clients; 5 -: Closing the Commerciality Gap; 6 -: What Legal Clients Want; 3 -: CONNECTING; 7 -: From Communities to Cohorts; 8 -: Thought Leadership: Transforming insights into opportunities; 9 -: Conversation is King: Connecting thought leadership and sales; 4 -: RELATIONSHIPS; 10 -: The Importance of Client Relationship Management; 11 -: Developing Internal and External Relationships; 12 -: The Primacy of Relationships: how and why clients choose; 5 -: MANAGING THE MARKETING ORGANIZATION; 13 -: It's All About Value: Managing marketing and business development; 14 -: Managing Transformational Change; 15 -: Understanding and Exceeding Partner Expectations; 16 -: The Role of Marketing KPIs in Professional Services Firms; 17 -: The Future for Professional Services Marketing: Becoming a client champion
• Publisher Details: London : Kogan Page
• Publication Date: 2015
• Extent: 1 online resource (xvi, 264 pages)
• Subjects: 658.8; BUSINESS & ECONOMICS / Consulting; Professions -- Marketing
• Languages: English
• ISBNs: 9780749473471; 0749473479
• Related ISBNs: 9780749473464
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.