The 20 Ps of Marketing : a Complete Guide to Marketing Strategy /: a Complete Guide to Marketing Strategy. (2014)

• Record Type: Book
• Other Titles: Twenty Ps of Marketing
• Further Information: Note: David Pearson.
• Other Names: Pearson, David, 1950-
• Contents: Part one. Core -- part two. Actions -- part three. Measurements -- part four. Behaviours.
• Publisher Details: London : Kogan Page
• Publication Date: 2014
• Extent: 1 online resource (xx, 316 pages), illustrations
• Subjects: 658.8/02; BUSINESS & ECONOMICS / Marketing / Direct; Marketing -- Management; Marketing; BUSINESS & ECONOMICS -- Marketing -- Direct; BUSINESS & ECONOMICS -- Marketing -- General; BUSINESS & ECONOMICS -- Marketing -- Direct; BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing; Marketing -- Management; BUSINESS & ECONOMICS / Marketing / General; Business Strategy; Sales & Marketing; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780749471071; 0749471077
• Related ISBNs: 9780749471064; 0749471069; 0749471077
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.