Cambridge marketing handbook. public opinion, politics and partners /: public opinion, politics and partners. Stakeholder : (2014)

• Record Type: Book
• Other Titles: Stakeholder
• Further Information: Note: Terry Nicklin.
• Authors: Nicklin, Terry
• Contents: About the Author -- Word cloud -- Infographic -- Preface -- Part 1: Public Opinion and Politics -- Introduction -- Chapter 1: Beyond the Customer -- Chapter 2: Stakeholders and their Impact on the Organisation -- Chapter 3: Corporate Reputation -- Chapter 4: Closing Remarks -- Appendix 1: Domino's pizza -- Appendix 2: Tobacco debate -- Part 2: Partners -- Introduction -- Chapter 5: Partners -- Chapter 6: Internal Partnerships -- Chapter 7: Vertical Partnerships -- Chapter 8: Horizontal Partnerships -- Epilogue -- References.
• Publisher Details: London [England] : Kogan Page
• Publication Date: 2014
• Copyright Date: 2013
• Extent: 1 online resource, illustrations
• Subjects: 658.812; Public Relations; Relationship marketing -- Handbooks, manuals, etc; Internet marketing -- Handbooks, manuals, etc; Customer relations -- Management -- Handbooks, manuals, etc; Customer relations -- Management; Internet marketing; Relationship marketing; Business Communication & Presentation; Electronic books; Handbooks and manuals
• Languages: English
• ISBNs: 0749470801; 9780749470807; 9781784025250; 1784025259
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.