The management of luxury : a practitioner's handbook /: a practitioner's handbook. (2014)

• Record Type: Book
• Further Information: Note: [edited by] Benjamin Berghaus, Günter Müller-Stewens and Sven Reinecke.
• Editors: Berghaus, Benjamin; Müller-Stewens, Günter; Reinecke, Sven
• Contents: Part One. The luxury market -- Part Two. Luxury brand strategy -- Part Three. Luxury business strategy -- Part Four. Luxury responsibility.
• Publisher Details: London Philadelphia : Kogan Page
• Publication Date: 2014
• Copyright Date: 2014
• Extent: 1 online resource (448 pages), illustrations
• Subjects: 658.8; BUSINESS & ECONOMICS / Marketing / General; Luxury goods industry -- Management; Luxuries -- Marketing; Affluent consumers; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; BUSINESS & ECONOMICS / Management; Electronic books
• Languages: English
• ISBNs: 9780749471675; 0749471670
• Related ISBNs: 9780749471668; 0749471662
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.