Promotional marketing : how to create, implement and integrate campaigns that really work /: how to create, implement and integrate campaigns that really work. (2014)

Record Type:
Book
Title:
Promotional marketing : how to create, implement and integrate campaigns that really work /: how to create, implement and integrate campaigns that really work. (2014)
Main Title:
Promotional marketing : how to create, implement and integrate campaigns that really work
Uniform Title:
Sales promotion
Further Information:
Note: Roddy Mullin.
Authors:
Mullin, Roddy
Edition:
Sixth edition
Publisher Details:
London : Kogan Page
Publication Date:
2014
Extent:
1 online resource (xxii, 266 pages)
Subjects:
658.82
Sales promotion
Marketing
BUSINESS & ECONOMICS / Industries / Retailing
BUSINESS & ECONOMICS / Consumer Behavior
BUSINESS & ECONOMICS / Marketing / Direct
BUSINESS & ECONOMICS / Advertising & Promotion
Sales & Marketing
Languages:
English
ISBNs:
9780749472474
0749472472
Related ISBNs:
9780749472467
Notes:
Note: Includes bibliographical references and index.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.5460
Ingest File:
01_113.xml