Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale /: How to Increase Purchase Decisions at the Point of Sale. (2011)

Record Type:: Book
Title:: Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale /: How to Increase Purchase Decisions at the Point of Sale. (2011)
Main Title:: Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Further Information:: Note: Editors: Markus Ståhlberg & Ville Maila.
Authors:: Stahlberg, Markus
Maila, Ville
Edition:: 2nd edition
Publisher Details:: London : KoganPage
Publication Date:: 2011
Copyright Date:: 2012
Extent:: 1 online resource, illustrations
Subjects:: 659.157
Advertising, Point-of-sale
Marketing
Consumers -- Decision making
Shopping -- Decision making
Languages:: English
ISBNs:: 9780749464721
Related ISBNs:: 9780749464714
Notes:: Note: Includes bibliographical references.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.2767
Ingest File:: 01_043.xml